Cookie & Privacy Policy

Effective Date: January 1, 2024
Last Updated: October 2026

Nelson Sales & Marketing Company (“NSMC,” “we,” “us,” or “our”) respect your privacy and are committed to protecting the personal and proprietary information you share with us. This Privacy & Cookie Policy explains how we collect, use, disclose, and safeguard information when you visit https://nsmc-steel-racks.com or communicate with us regarding custom industrial steel racks, material handling containers, and contract metal fabrication services.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you or your business entity:

Contact and Inquiry Data: When you complete a contact form, request a formal quote (RFQ), or email/call our team, we collect your name, business email address, company name, telephone number, mailing/shipping address, and project requirements.
Proprietary Engineering & Design Files: To provide custom fabrication estimates and 3D CAD modeling, you may submit technical blueprints, CAD files (STEP, DXF, DWG, IGES), component specifications, and application parameters.
Automated Device & Browsing Data: Through automated logging and analytics tools, we collect standard non-identifying technical data, including your Internet Protocol (IP) address (anonymized where applicable), browser type, operating system, referring URL, device identifiers, pages viewed, and the date/time of your visit.

2. Protection of Proprietary CAD Blueprints & RFQ Data

We treat all technical drawings, CAD prints, custom rack specifications, and manufacturing data submitted for quotation or production feasibility review as strictly confidential commercial information. We do not sell, license, publish, or share your proprietary engineering files with external parties, except as strictly necessary to execute fabrication through our verified manufacturing partner network (XCEL Manufacturing, Inc. and Wertzbaugher Services).

3. How We Use Your Information

We use the information we collect solely for legitimate commercial and operational purposes, including:

Evaluating, preparing, and delivering custom price quotes (RFQs) and prototype proposals.
Communicating with you regarding active orders, delivery schedules, and customer support inquiries.
Coordinating First Article Inspection (FAI) hand-deliveries and fleet logistics.
Maintaining, monitoring, and optimizing website performance, navigation flow, and user experience.
Preventing fraudulent inquiries, security threats, and unauthorized system access.

4. Our Use of Cookies & Tracking Technologies

A cookie is a small data file placed on your device by your browser. We use cookies and local storage exclusively to support website functionality and analyze aggregate visitor trends. We do not use tracking cookies to deliver targeted advertising or cross-context behavioral marketing.

Cookie Category	Purpose & Provider	Duration
Strictly Necessary	Essential for site navigation, form routing, security tokens, and responsive layout preferences. (First-Party)	Session to 1 Year
Performance & Analytics	We utilize Google Analytics (via Google Tag Manager) to measure aggregate website traffic, popular product pages, and technical performance errors. Data collected is aggregated and anonymized.	Session to 2 Years
Third-Party Media Embeds	Pages featuring embedded product demonstration videos (hosted via YouTube) may set preferences or diagnostic cookies when played. These are managed directly by Google/YouTube under their respective policies.	Varies by Provider

Managing Cookies

Most web browsers automatically accept cookies, but you can modify your browser settings to decline or delete cookies at any time. If you choose to disable cookies, the core information and quote request forms on our website will remain fully accessible.

5. Information Sharing & Third Parties

No Sale or Sharing of Personal Information: We do not sell, rent, lease, or monetize your personal information or contact details to third-party data brokers or marketing aggregators.
Vetted Manufacturing & Logistics Partners: We may share necessary component specifications and delivery contact details with our verified fabrication and transport partners (such as XCEL Manufacturing, Inc. and Wertzbaugher Services) solely to fulfill quoting, manufacturing, and delivery obligations.
Legal Requirements: We may disclose information if required to do so by applicable law, court order, or governmental authority.

6. Your Privacy Rights

Depending on your state or jurisdiction of residence (including the Iowa Consumer Data Protection Act - ICDPA and other applicable state privacy laws), you may have the following rights regarding your personal information:

Right to Know / Access: The right to confirm whether we process your personal data and request access to the categories of data collected.
Right to Correction: The right to request correction of inaccurate personal contact details.
Right to Deletion: The right to request deletion of personal information provided to us, subject to legal and contractual record-retention requirements.
Right to Opt-Out: The right to opt out of the sale of personal data or targeted advertising. (NSMC does not sell personal data or engage in targeted advertising).

To exercise any of these rights, contact us using the details below. We verify and respond to authenticated consumer requests within the timeframes established by applicable law.

7. Data Security & Retention

We implement administrative, technical, and physical security measures to protect submitted business inquiries and engineering files against unauthorized access, loss, or alteration. We retain commercial records, RFQ details, and communication histories only as long as necessary to fulfill business purposes, warranty obligations, and statutory requirements.

8. Contact Us

If you have questions, concerns, or requests regarding this Privacy & Cookie Policy, reach out to us at:

Nelson Sales & Marketing Company (NSMC)
2022 Elmwood Lane
Bettendorf, IA 52722
Phone: 563-271-3472
Email: sales@nsmc-steel-racks.com